Customer stories

How universities are using SXP.ai to automate services, support students, and improve retention.

St Mary's University, London

AI automation across the student journey - from the campusM app to the service desk

A platform-wide deployment showing how SXP.ai's governed AI automation works across audiences and channels - conversational assistants for students in campusM and Canvas, and service desk automation in TOPdesk, all on one platform, governed centrally.

AI Automation Retention Service Automation Multi-channel

Campus Student Conversational Assistant

Deployed in campusM (MySMU) for on-campus students. Content Q&A, proactive retention, calendar-aware support, and wellbeing - integrated into the app students use daily.

✓ Deployed in campusM
✓ Proactive retention with early detection
✓ Calendar-aware via Moodle and Celcat
✓ Wellbeing support and crisis pathways
✓ Q&A across university websites

campusM (MySMU)

Online Student Conversational Assistant

Deployed in Canvas for distance and online learners. Launched directly from the VLE, with Q&A grounded in Canvas student guides alongside the full agent capabilities.

✓ Deployed in Canvas
✓ Q&A against Canvas student guides
✓ Same retention and wellbeing capabilities
✓ Tailored for distance learners

Canvas

TOPdesk service automation

Reads incoming support tickets in TOPdesk, creates and sends personalised responses automatically, resolving routine tickets end-to-end and escalating only when needed - reducing staff workload on routine queries.

✓ Reads incoming TOPdesk tickets
✓ End-to-end resolution of routine tickets
✓ Governed by the same platform controls

TOPdesk

The Open University

Supporting 20,000+ distance learners with personalised wellbeing resources

Europe's largest distance learning institution needed a digital solution to support students studying in isolation - accessible anytime, anywhere, regardless of location or study schedule.

Wellbeing App AI Agent

The challenge

Students spread across multiple locations, often studying in isolation. The university needed a platform to help students manage stress, combat feelings of isolation, and access wellbeing support on demand.

What we delivered

A branded wellbeing app and AI agent integrated with existing support systems. Personalised mental health resources, mindfulness exercises, and self-care techniques - all available 24/7.

✓ Wellbeing AI agent for personalised conversations
✓ Content tailored for distance learners
✓ CBT podcasts and habit-building tools
✓ 20,000+ registered students

Partnership approach

Regular collaboration with OU's Wellbeing and Student Support teams. Content adapted to the unique challenges of distance learning. Engagement data reviewed to continuously improve the service.

What's next

Enhancing the AI agent's personalisation based on student feedback and usage trends. New self-care tools and community-building resources to help OU students feel more connected throughout their journey.

The University of Law

24/7 wellbeing support across multiple campuses - contract extended to 2029

One of the UK's largest legal education providers needed a digital solution customisable per campus, integrated into student services, with 24/7 availability for a diverse student body.

Wellbeing App AI Agent Multi-campus

Per-campus customisation

Each of ULaw's campuses has an individualised configuration - tailoring content and support services to each specific location, ensuring relevant support for all students.

What we delivered

A branded wellbeing app with AI agent providing 24/7 access to mental health resources, personalised wellbeing plans, and real-time support. Deeply embedded into student services.

✓ Campus-specific configurations
✓ 30%+ of student population registered
✓ Contract extended to 2029

"I am delighted that we are continuing our work with SXP.ai to deliver the ULaw Wellbeing app as an integral part of our wellbeing offer - allowing students to access vital wellbeing resources any time day or night."

Keith Houghton, Head of Student Support and Wellbeing, University of Law

See how it works

A walkthrough tailored to your institution - whether you want a quick overview or a deep dive into platform architecture, governance, and deployment.

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